Blog Carnival: Best Practices for Nonprofits Using Social Media
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Welcome to this week’s edition of the Nonprofit Consultants Blog Carnival. The theme for this edition is: Best Practices for Nonprofits Using Social Media. Here are this edition’s contributions, along with a highlight from each one:
Getting Attention - Small Nonprofit Works MySpace to Boost Reach and Impact — SPARCC, Sarasota FL:
I’ve found that most folks are hugely intimidated by putting these tools to work for their organizations, even if they use them personally. So mini case studies from similar organizations can shift what’s an abstraction to a tangible, realistic option.
Wild Apricot - First Steps in Social Networking for Nonprofits:
Here’s what it often comes down to:* Dip in a toe; monitor and measure; and assess the results.
* Adjust as you learn what works.
* Repeat as necessary.
Make it Count - Facebook Isn’t For Kids:
* Facebook is the 4th most trafficked website in the world
* It is the largest photo sharing platform in the world
* Facebook has 125 million users now and is predicted to reach 500 million by 2011
* The average age of Facebook users is 35 yrs old, and the demographic is mature, university educated people with higher income.
About.com - Mobile Giving - How to Make it Work for Your Nonprofit:
Since mobile giving is made up of micro-donations, a mass marketing appeal is the best. We’ve found the most effective uses of mobile giving are for television campaigns, pledge drives, concerts, and sporting events. At a large event, we have found that 8-12% of people donate right on the spot, and expect that number to rise significantly as mobile donations become the norm.
A Small Change - Linked In and Linked in Groups:
Leverage the Network of your Volunteers- I often use LinkedIn as a way of figuring out who my organizations key volunteers know. Once you are connected you can see the people that they know and this can help you understand who their network is and if they have friends that can give.
Get Fully Funded - Should You Blog or Twitter or be on Facebook?:
1. First, you must know what it is you wish to accomplish. If you don’t, you won’t have any idea of whether or not you are successul.2. Be prepared to provide steady content. It doesn’t necessarily have to be daily, but it does need to be regular, like every other day or once a week.
Blood and Milk - Five mistakes international organizations make when using Twitter:
2. Only asking for money. Constant calls for funds will bore people and cause them to unsubscribe from your twitter feed. Ask for money no more than once a week, and when you do, tie it to something you mentioned that week.
Thats it for this edition. Feel free to leave links in the comment section to other blog posts on best practices for Nonprofits Using Social Media.
[...] latest edition of the Carnival of Nonprofit Consultants is now available at The Feed by The Hatcher Group. You’ll find posts related to how nonprofits are using all the major social networks [...]
I wrote a blog post called “Social media supporting the deliberative assembly” covering how non-profit organizations can best use social media to improve their internal deliberative processes.
Thank you for the tips. My blog is being used as to tool for nonprofits in my area to get the word out about the good word they do. I would love to share some of your information with them.
[...] at the Hatcher Group selected my Facebook isn’t for kids post for the recent issue of the Carnival of Nonprofit Consultants - a bimonthly compendium of articles on a variety of topics, each issue hosted by a guest blogger [...]