Google Releases a Beginners Guide to Search Engine Optimization
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Google has finally released a beginners guide to search engine optimization.
Due to the controversy surrounding Google’s algorithm, this is a huge deal. Working backwards from this guide, we can easily develop a list of exactly what Google’s algorithm takes into account.
This table below does just that, linking to appropriate resources.
| The SEO Guide Includes | The Algorithm Must Take Into Account |
| Create Unique, Accurate Page Titles | Page Titles |
| Make Use of the Meta “Description” Tag | Meta Description Tags |
| Improve the Structure of Your URLs | URL Structure |
| Make Your Site Easier to Navigate | Navigation, Sitemaps |
| Offer Quality Content and Services | Content, Content and Content! |
| Write Better Anchor Text | Anchor Text |
| Use Heading Tags Appropriately | Heading Tags |
| Optimize Your Use of Images | Alt Attribute for Images |
| Make Effective Use of Robots.txt | Robots.txt |
| Be Aware of rel=”nofollow” for Links | Nofollow Attribute |
| Good Practices for Promoting Your Website | Blogging, Offline Promotion, Social Media, Blogger Outreach |
| Make Use of Free Webmaster Tools | Google Webmaster Tools |
| Take Advantage of Web Analytics Services | Google Analytics |
I’ve also added the guide to our resources page.
What do you think of the new Google guide? Do you think it will be useful for you in your SEO efforts?
[...] for Good must have enjoyed the table I created on Google’s search engine optimization guide, because they have now reproduced it in full. Thanks, Network for [...]