If Twitter hadn’t fully entered the mainstream by June 2009, it certainly crossed that threshold yesterday. Time Magazine’s cover story this week is entitled How Twitter Will Change the Way We Live.
The article provides a good overview of the microblogging platform, as well as three insights in particular that I think are worth highlighting.
Insight 1: Twitter Fundamentally Changes the Nature of Public and Private Events by Creating Publicly Accessible Backchannels for Discussions
The article includes the story of an education conference the author of the piece attended in March of this year. He notes:
Twenty years ago, the ideas exchanged in that conversation would have been confined to the minds of the participants. Ten years ago, a transcript might have been published weeks or months later on the Web. Five years ago, a handful of participants might have blogged about their experiences after the fact.
At the conference, the host introduced a hashtag (#hackedu) participants could use as a backchannel to add an additional layer of conversation to the discussion. For the first few minutes the hashtag was used exclusively by those in the room, but within 30 minutes, others had started to follow and use it to participate in the conversation remotely. The author of the piece, clearly amused by the phenomenon himself, notes that the conversation continued productively for months after the physical conference had ended. Here is how he explains the significance:
Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive, like a suspension bridge made of pebbles.
The Center for American Progress uses a Twitter backchannel to great effect at their regular Internet Advocacy Roundtable events. In fact, they take it a few steps further.
1. They offer streaming web video of the panel discussions. This allows people who aren’t physically attending the event to participate in backchannel discussions and have direct access to the physical discussion.
2. They solicit questions for panelists and speakers using the backchannel. Rather than merely allowing people who aren’t in attendance to comment on the discussion taking place, this allows them to actively participate. The moderator of the events, @drdigipol, culls through the questions and asks the best ones, sometimes less than a minute after they are asked.
Insight 2: 140 Characters Isn’t Nearly as Limiting as it Seems in a World Where People Are Using URL Shorteners and Hyperlinks to Share Information with People Who Trust Them
Twitter users are sharing far more than what they ate for breakfasts. Most importantly, they are sharing hyperlinks among peers in a way that neither Google or Newspapers can:
Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from “passed links” at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.
We place higher stock in information that comes from trusted sources. If I see an article that I might like to read, I’m more likely to read it if the link came from someone whose opinion I trust on the topic. Media outlets should be celebrating this and looking for ways to exploit facilitate it. My friends can share news content with me far better than any print newspaper, email list or RSS reader ever could.
Insight 3: Twitter’s Ability to Collect and Sort Information in Real-Time Disrupts Google’s Monopoly on Driving Search-Based Web Traffic
The article explains:
Put those three elements together — social networks, live searching and link-sharing — and you have a cocktail that poses what may amount to the most interesting alternative to Google’s near monopoly in searching. At its heart, Google’s system is built around the slow, anonymous accumulation of authority: pages rise to the top of Google’s search results according to, in part, how many links point to them, which tends to favor older pages that have had time to build an audience. That’s a fantastic solution for finding high-quality needles in the immense, spam-plagued haystack that is the contemporary Web. But it’s not a particularly useful solution for finding out what people are saying right now, the in-the-moment conversation that industry pioneer John Battelle calls the “super fresh” Web. Even in its toddlerhood, Twitter is a more efficient supplier of the super-fresh Web than Google. If you’re looking for interesting articles or sites devoted to Kobe Bryant, you search Google. If you’re looking for interesting comments from your extended social network about the three-pointer Kobe just made 30 seconds ago, you go to Twitter.
This has serious implications for anyone interested in how people get news and information. I noticed this a few months ago and pointed out the fact that Twitter is to current information what Google is to relevant information:
If you want to find the website most relevant to a particular keyword - just Google it. But sometimes currency is more important than relevance. We don’t always need the most relevant website for a particular issue - but the most recent. Google News helps with this, but the real-time web is evolving faster than even Google can keep up with.
In May 2008, when China’s Sichuan Province experienced a major earthquake — the news broke on Twitter.
Last month, when the plane landed in the Hudson river — the news broke on Twitter.
When my morning commute is going to be stalled by a malfunction or delay on the DC metro system Red Line — the news breaks on Twitter.
Did I miss any major insights the Time article brings to light? Let us know in the comments. Better yet, let us know on Twitter.